Trailer Research

Pitch Perfect

 
    The sound at the beginning is loud and dramatic, bringing attraction to the trailer from the very beginning. The first speech we hear is 'university' and so we are introduced to the fact that the plot is set in university and college so therefore we apply to teenagers and students mainly. The music is played through the background of the whole piece to add an exciting effect to the trailer and therefore the film. The music played is also the characters singing introducing the fact that the film revolves mainly around singing. Modern music is also played throughout to attract the films target audiences of teenagers The mix of different genres of songs also then widens the audience. This also makes the film sound exciting and entertaining attracting to audience members. The use of well known songs such as 'Mickey your so fine' is used in order to stick in the audiences minds because it is so catchy, they will therefore remember this trailer and the film itself.

The costumes hint at the films story-line because the character is shown in her own clothes to then in a uniform with a group of people. Suggesting they are a professional team, showing that she joins the singing group after joining the university. The make up used on characters isn't too much and applies to teenagers in the modern age, attracting their target audience. We are also introduced to 'Fat Amy' several times through the trailer so it is memorable for the audiences. The props used show the setting, yellow taxis are shown to show that the film is set in America and so may appeal to an american audience as well. Stages, microphones and all props to do with singing and the theatre are used to reinforce the idea that the film is about a theatre group.

The characters are all introduced too through this trailer. The casting of both male and female young people would allow both genders to be attracted as audience members to the film. There is no voice over for the trailer but however we are taken through a journey by the use of the different dialogue. This therefore allows the audience to figure wether or not they will enjoy the film. The film title is shown so the audience know what the film is called and it is now heard of. At the end of the trailer the title 'Coming Soon' is shown creating suspense for the audience and so that they can remember to go and see it at the cinema.