Theatrical Trailer

Insidious Chapter 2: (Theatrical Trailer)

This theatrical trailer begins with sad music making it sound like something bad will occur in the film which may possibly evoke emotion. However, this music also sounds quite child-like, and then later on within the trailer in several film scenes shown their is a cradle twinkling sound. This shows not only that the danger would/could involve a young child but that sound is also linked to horror and scare. The first title we are shown is 'IT BEGAN TWO YEARS AGO' already providing us with the information that the film will be set in the past or include a possible flashback'. The event being referred to as an 'IT' also suggests that it is something negative and not liked to be remembered. The scenes that are cut together mostly show the woman as scared suggesting this film is a horror and to be scary. The music also adds to the effect and creates a nervous atmosphere for the audience.

Each shot is shown cleverly, by the chronological look of the trailer. At the beginning we see a happy family and learn that 'nothing will hurt them now' showing they have had possible problems in the past. As the trailer goes on we are introduced to the scary, horror side of the film. We see scenes where the women is getting scared, the music turns more threatening and spooky, as well as this scenes begin to include skull heads and games associated with witchcraft and ghosts. This makes the audience want to watch the film because we want to find out what happens to the family and how they overcome their problems. At the end the scenes cut more into each other and are played more quickly. The scenes overlap each other to show the tension building in the film and characters. The title of the film is introduced to us at the end so it stays in the audience mind and it is known by all.